Home Tips and Tricks The Importance of SEO Search Engine Optimisation

The Importance of SEO Search Engine Optimisation


SEO Search Engine Optimisation. Once you have your website hosted the next crucial step is to ensure that your website has been optimised for Search Engines such as Google, Bing and Yahoo. Websites have become such a popular medium to share, sell and find information that it is very important to have your website optimised to get a higher page rank.

With search engine optimisation your website will receive the highest amount of focused search engine traffic. Optimising a website may involve editing its content, meta tags, description, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

SEO Search Engine Optimisation Cross Linking

A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to most important pages may improve its visibility. Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site.

Most important; adding relevant keywords to a web page’s meta data, including the title tag and meta description, will tend to improve the relevancy of a site’s search listings, thus increasing traffic.

SEO Search Engine Optimisation Guarantee

It is impossible to “guarantee” a ranking on a page one search engine, however, we can do a great deal of work to increase your site to its highest possible rank and ultimately, increase the number of visitors to your website.

For more information why now contact Laird’s Lifestyle today for a quotation!

I am the founder and owner of 'Lairds Lifestyle' to help you develop a healthier and more productive lifestyle. This includes Keto diets, intermittent fasting, workouts and of course sharing one of my favourite activities in life - Photography, from tutorials to hands on workshops!